This article is from the Australian Property Journal archive
PROPERTY giant Stockland has made a $2.5 million investment in backing data and analytics company smrtr.
The investment will enable smrtr to carry out transparent approach to Data as a Service (DaaS), allowing businesses to interpret and commercialise data with greater ease, while also allowing smrtr to expand its pool of data assets.
The data company uses high volumes of real transactional data, rather than just ‘intent to purchase’ data and web activity data, creating a clearer image of actual consumer behaviour for clients.
“Data is usually created and made available in silos, meaning users only get a single view of the world, however the true picture only emerges from connecting several different views which is what smrtr is able to offer,” said Georgie Brooke, co-founder and CEO of smrtr.
“Within our smrtr data universe of 16 million Australians we have close to 50 billion transactions and data points on mobile usage and location, purchasing behaviour, financial transactions, property insights and automotive buying behaviour. By analysing and overlaying this data, or utilising our audience segments, we enable our clients to see the bigger picture leading to better decision making and outcomes,” added Brooke.
Stockland is already a customer of smrtr, who are planning to expand their data insights across all industries in Australia. While they currently have purpose built audience segments for property, banking, insurance, utilities, retail and automotive, among device activity, home movers and traditional demographic segments.
“We are thrilled to have the investment and support from Stockland, which will help to expand the insights we can provide to a range of Australian businesses across all industries,” said Brooke.
