This article is from the Australian Property Journal archive
AUSTRALAND is changing its name effectively immediately to Frasers Property Australia following the takeover by Singapore’s Frasers Centrepoint almost a year ago.
CEO Rod Fehring said the re-branding marks the completion of the integration of Australand with FCL’s existing Australia business, Frasers Property Australia.
“Adopting the Frasers Property brand aligns us with our international parent company, and reflects our forward focus on optimising the advantages of our integrated Australian business. The Frasers Property brand will cover the business’ residential, commercial, retail and industrial developments and assets in Australia.
“Operating under a single brand allows us to leverage the scale and reach of the residential business in Australia. Together, our scale, and breadth of design expertise and experience across a diverse range of markets, broadens our market reach and creates opportunities for us to develop supplementary asset classes and build alignment with FCL’s REIT platform,” Fehring said.
“We’re not leaving our heritage behind, of course. With over 90 years’ experience in Australia, our business will continue to deliver the products and services on which Australand’s reputation is based, with the added confidence of even stronger financial foundations,” he added.
Meanwhile Fehring said the Australian business is trading very strongly, with 167,500 sqm of commercial and industrial space under development, a portfolio of investment properties valued at $2.7 billion and unrecognised residential revenue of $1.5 billion.
Last week the company won the tender for the Edmondson Park Town Centre in Sydney, increasing the total land bank of 15,330 units.
Australian Property Journal
