This article is from the Australian Property Journal archive
THE real estate institutes-backed realestateview.com.au and Anthony Catalano’s ACM have entered a new $100 million joint venture to challenge REA Group and Domain.
ACM will have the majority shareholding in the new JV and will today roll out the realestateview.com.au brand to approximately 130 print and digital publications that feature property sections, replacing the Domain brand.
Catalano said the move is a key strategic piece of its real estate digital media plan.
“With majority ownership in the JV we can now look to fast-track the realestateview.com.au business by enabling it through all parts of the ACM business including editorial, marketing and of course a combined national sales force that will sell our integrated property marketing solution.
“We’ve proven through our regional pilots that by combining ACM’s publishing assets with the Today Acquire digital marketing tool and a listing on realestateview.com.au, we are able to reach buyers more effectively at all stages along the path to purchase and then nurture those leads through to agents and vendors,” he said.
realestateview.com.au CEO Toby Balazs said: “This is the shot in the arm we’ve been planning for and I couldn’t be happier to see it come to fruition. To have the strength of the ACM business now behind us and to have our brand featured strong and bold across the country we now have the platform to grow the business, build audiences and most importantly deliver results for our agent partners and vendors alike,” Balazs said.
“With a 20-year history and industry support, we are the trusted source for property, and we look forward to sharing this with the rest of the country,” he said.
“These are exciting times for ACM and our associated businesses as we look to reinvent and reshape our business for long-term sustainable growth,” Catalano said.
