This article is from the Australian Property Journal archive
ALMOST a decade after becoming Brookfield Multiplex, the company is dropping Brookfield from its name and return to its old roots, using just Multiplex.
Multiplex was rebranded to Brookfield Multiplex after Canadian giant Brookfield Asset Management acquired the construction company in 2007 in a $7.3 billion takeover.
Multiplex will continue to be owned by Brookfield Business Partners.
Multiplex Australasia CEO John Flecker said this is a time for the company to rebrand and to ensure its own unique construction identity both within the Brookfield group and with external stakeholders as a global construction business.
“Aside from our name and logo changing, it’s business as usual. There are no operational or organisational changes being made,” he said.
Australian Property Journal
