This article is from the Australian Property Journal archive
THE newly merged Federation Centres and Novion Property Group will be rebranded Vicinity Centres.
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Federation Centres chairman Peter Hay said as part of the merger, it was recognised early on that the merged group`s name should signify its new identity.
“Following the approval of securityholders at the Annual General Meeting in October, we intend to rename the merged group to Vicinity Centres.
“Vicinity by definition is a ‘place’ name – the place to shop, meet, socialise and experience a great environment – a key destination to bring people together. Our centres are ‘in the Vicinity’, close and convenient, and aim to enrich the local communities where Australian families live, work and shop,” he said.
Managing director Steven Sewell said the Ribbon Swirl said the Ribbon Swirl will be the group`s brand mark.
“It is a unifying symbol for our portfolio of centres, which will continue to include a strong and diverse mix of local centre names and brands,” Sewell said.
Australian Property Journal
