This article is from the Australian Property Journal archive
JONES Lang LaSalle has shortened its name to only JLL and changed its logo to reflect the new change.
JLL’s chief marketing and communications officer Charles Doyle said the new name is more memorable and easily pronounced in languages worldwide.
“Shortening its name to JLL is a natural evolution of the firm’s historically rich brand, recognizing that it is a truly global company located in multiple markets, with a wide range of expertise applied through many different client services.
“It also represents its adaptation to different communication styles in different countries, languages and channels, and especially the use of digital and online,” he added.
“The JLL ‘Worldmark’ logo symbolises all of this: a global company with local roots, built from multiple types of expertise, working in collaboration with clients wherever they need our services,” Doyle continued.
The JLL name and new logo will be rolled out globally over the next two years. The firm’s legal name, Jones Lang LaSalle Incorporated, and the name of its wholly owned subsidiary, LaSalle Investment Management, will remain unchanged.
Property Review
