This article is from the Australian Property Journal archive
DEVELOPERS Time & Place and V-Leader are teaming up for a $160 million mixed use project in South Melbourne that will target affluent local “right-sizers”.
A permit has been secured for the 20-storey project, named Middleton Lane, which will also include some office and retail space.
The site is in the Domain precinct on the corner of St Kilda Road, close to the future Anzac Metro train station and Albert Park Lake, and the tower will offer heritage-protected views over the Royal Botanical Gardens, Shrine of Remembrance and back towards Fawkner Park. There will also be views to Mount Dandenong in the east and Port Philip Bay in the west.
Apartments will be priced in the $1 million to $4 million range.
Architects Woods Marsh have designed a façade inspired by the Hungarian-French Op art pioneer Victor Vasarely, with interiors taking cues from Italian modernist architect Gio Ponti.
“The rational grid pattern of the façade subtly tapers to a fine and elegant structure at height, with the north façade scalloped to distort perspective and provide visual excitement,” Wood Marsh’s Roger Wood said.
Time & Place and V-leader plan to launch sales imminently and are anticipating interest from “design-conscious consumers who are admirers of art and architecture”.
Time & Place director, Tim Price, said Middleton Lane “adds a new dynamic to our current product mix. Just down the road at The Queensbridge Building we’re cultivating an edgier offering that appeals to an international and first homeowner community but here our buyers will be well-established Melburnians who know and love the benefits of a Domain precinct lifestyle”.
It is the first time Time & Place and V-Leader have teamed up. V-Leader has worked with Woods Marsh on its recently completed 6 Sydney Street boutique apartments in the inner suburb of Prahran.
The groups have leased space to build a display suite at nearby 348 St Kilda Road for Middleton Lane. Construction is expected to begin early next year, with completion slated for late 2024.
Middleton Lane represents yet another project approved for Time & Place in quick succession. It has just received the green light for a $500 million mixed-use redevelopment of the ageing Northcote Plaza shopping centre in Melbourne’s north, and is about to kick off construction on a $410 million Southbank apartment and hotel tower after also last month receiving backing from the Future Melbourne Committee.
